Advertising Your Specialisation

Advertising your accredited specialist status is a key way to ensure that the profession and the community recognise your enhanced skill level.

Accredited specialists are encouraged to incorporate their specialist credentials into their individual signage and use the accredited specialist logo to increase recognition of your accreditation.

Ways to Display Your Status

Business Collateral: Company letterhead, business cards, with compliments slips and envelopes.

Electronic Collateral: Email sign-off, electronic business documents and digital advertisements.

Promotional Pieces: Company advertising, website, client newsletters and information leaflets.

Using the Logo: There are a number of applications for the accredited specialist within your law practice.  The logo may be incorporated on office and building signage, signage fascias, front doors, windows, office doors, company banners and posters.

Logo Guidelines

The Accredited Specialisation Logo Style Guide (PDF) outlines what you need to know when using the accredited specialist logo.

For a copy of the accredited specialist logo or for more information about displaying your specialisation, please contact the Accredited Specialisation department's administration assistant on 03 9607 9421 or at special@liv.asn.au.

To protect the value of your credential, a number of rules have been developed over time which you need to be aware of. Please refer to the Advertising Rules and Guidelines. Advertising your accredited specialisation must adhere to the Legal Profession Uniform Law Australian Solicitors’ Conduct Rules 2015 (PDF).

An accredited specialist is a solicitor recognised by the Law Institute of Victoria as having expertise in a particular area of law. The rules for advertising have been established to ensure that the scheme is valued. The rules also aim to protect the public by making it easy for them to identify an accredited specialist.

The key rules to consider when deciding on your advertising include:

  • Rule 1.3 – "Specialist accreditation is an attainment of an individual practitioner and does not pertain to his or her firm." (Accredited Specialisation Scheme Rules)
  • Rules 6.3.3 – "Accredited specialists may use the specialist accreditation logo only in accordance with the guidelines published by the Institute from time-to-time." (Accredited Specialisation Scheme Rules)
  • Rule 35.3 – "A practitioner who is an accredited specialist in an area of practice, may use the word 'specialist' or a direct derivative of that word in advertising the area of practitioners practice." (Professional Conduct and Practice Rules)