this product is unavailable for purchase using a firm account, please log in with a personal account to make this purchase.

Select from any of the filters or enter a search term
Calendar
Calendar

Exclusive Member Content

Ethical marketing for personal injury lawyers

Ethical marketing for personal injury lawyers

By Emma Hines

Personal Injuries 

0 Comments


Social media and claims ‘farmers’ are changing the personal injury law marketing landscape daily and the competition is intense. 

Marketing can feel like dangerous and nervous ground for personal injury (PI) lawyers. This is especially the case for those lawyers operating solo or small practices who do not have easy access to experts in legal ethics and regulation to sign off on their marketing plans. 

The key is finding your personal point of comfort. PI marketing styles range along a spectrum, from the safety of just an office shingle and a Yellow Pages listing on one end, to brash “ambulance chasing” on the other. Once you know what you feel comfortable doing, then test that plan against the specific conduct rules and ethical guidelines that apply.

Most importantly, always ensure that your primary duties to the court and your clients come first. Your marketing must not bring the profession into disrepute, give opinions about the merits of matters before the court, or disclose anything that may breach your client’s right to confidentiality without their consent. 

Want to find out more? Register for the LIV's Personal Injury Intensive, 22 March, where Emma Hines, the Victorian GM at Shine Lawyers, will join Manager of Ethics at the LIV, Mette Aiken-Petersen and accredited personal injury law specialist, Justin Burke to discuss ethical marketing for personal injury lawyers. Book here.

 


Views expressed on liv.asn.au (Website) are not necessarily endorsed by the Law Institute of Victoria Ltd (LIV).

The information, including statements, opinions, documents and materials contained on the Website (Website Content) is for general information purposes only. The Website Content does not take into account your specific needs, objectives or circumstances, and it is not legal advice or services. Any reliance you place on the Website Content is at your own risk.

To the maximum extent permitted by law, the LIV excludes all liability for any loss or damage of any kind (including special, indirect or consequential loss and including loss of business profits) arising out of or in connection with the Website Content and the use or performance of the Website except to the extent that the loss or damage is directly caused by the LIV’s fraud or wilful misconduct.

Be the first to comment