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Ethical marketing for personal injury lawyers

Ethical marketing for personal injury lawyers

By Emma Hines

Personal Injuries 


Social media and claims ‘farmers’ are changing the personal injury law marketing landscape daily and the competition is intense. 

Marketing can feel like dangerous and nervous ground for personal injury (PI) lawyers. This is especially the case for those lawyers operating solo or small practices who do not have easy access to experts in legal ethics and regulation to sign off on their marketing plans. 

The key is finding your personal point of comfort. PI marketing styles range along a spectrum, from the safety of just an office shingle and a Yellow Pages listing on one end, to brash “ambulance chasing” on the other. Once you know what you feel comfortable doing, then test that plan against the specific conduct rules and ethical guidelines that apply.

Most importantly, always ensure that your primary duties to the court and your clients come first. Your marketing must not bring the profession into disrepute, give opinions about the merits of matters before the court, or disclose anything that may breach your client’s right to confidentiality without their consent. 

Want to find out more? Register for the LIV's Personal Injury Intensive, 22 March, where Emma Hines, the Victorian GM at Shine Lawyers, will join Manager of Ethics at the LIV, Mette Aiken-Petersen and accredited personal injury law specialist, Justin Burke to discuss ethical marketing for personal injury lawyers. Book here.


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