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Three simple tips that will help you grow your business

Three simple tips that will help you grow your business


Did you know that the majority of Victorian sole practitioners and smaller firms oversee their own marketing and promotion?

While having expert marketers working with you is clearly an advantage, there are many things you can do to help grow your business without them.

Learning how to grow your business and market your skills does not need to be daunting, expensive or time consuming. The key to drafting a successful marketing strategy is making sure you communicate your key proposition effectively – at its most basic level, state what you can do to help make prospective clients lives easier and better.

Here are three simple tips to help build your profile, the profile of your firm and bring in new clients.

1. Provide online content to better inform your client base

For many people, engaging with a lawyer for the first time is an intimidating prospect. By presenting yourself as approachable and willing to help online, you create a positive association in a potential client’s mind.

There are many ways to build your online profile, including blogging through your website (where you can discuss common queries your practice receives and how you can help) and posting legal solutions on social media platforms such as Facebook, Twitter and LinkedIn.

Though these avenues are often inexpensive to use, keeping your online profile up-to-date will require an investment of your time.

2. Offer your expertise to journalists and the media

If you are an expert or accredited specialist in a certain area of law, your opinion and analysis have the potential to play a key role in a journalist’s article.

News websites are constantly looking for unique angles on high-profile stories. If you have something to add to the conversation about a current issue, consider writing an article or contacting a media outlet with an offer to provide your expertise.

Being quoted as an expert source is a great way to get your name out there in front of a new audience, and the only cost is your time.

3. Participate in a referrals service

One of the easiest and least time-consuming ways to grow your business is by receiving referrals. The Law Institute of Victoria runs a referral service available exclusively to members. This service answers thousands of queries every month, and made more than 33,000 referrals to member firms last year.

Skilled LIV staff undertake a brief interview with potential clients and make referrals based on area of law, location and language. For a minimal annual cost, you could receive numerous qualified leads each year, helping you build a more active and diverse client base.

If you are interested in joining the LIV’s Find Your Lawyer Referral Service, visit our referrals service webpage or contact us at 03 9607 9311 or

Looking for more advice on self-promotion? The LIV communications team has created two useful videos Twitter tips, tricks and risks and Tips for lawyers dealing with the media for lawyers wanting more advice in these key areas. 

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