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2020/21 Membership Year

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The secret to building excellence into your brand

The secret to building excellence into your brand

By LIV Media

Occupations Planning Professional Reputation Workplace 


Developing a reputation for professional excellence takes time, effort and consistency. Whether you are starting out in legal practice or have been running your own firm for 20 years, it is important to check in with your marketing strategy now and then to ensure you are presenting a complete picture of your business.

Ensure your skills and accomplishments are represented on your resume and profiles.

The process for revising your personal marketing strategy can be as simple as updating your resume. Take stock of what you can offer to clients, such as any special milestones you have achieved, education you have undertaken, articles you have published, events or conferences where you have been a speaker or new systems and initiatives you have helped establish within your firm. It is important to note your achievements to highlight your practical skills and career development.

Make a list of all you have achieved since you last reviewed your resume and introduce a summary of what you offer as a lawyer. Choose the things you believe best represent you and your services, and add them to your online profile, biography and marketing materials as appropriate.

Promoting yourself and your recent accomplishments is one of the best ways to demonstrate your skills, but the secret to building excellence into your brand is even simpler.

Use your association with other reputable brands to establish your professional distinction.

One of the biggest benefits of being an LIV member is the connection with the organisation’s reputation, which has been built over the course of 160 years. Through submissions to government, a voice in the media, community outreach events and other key strategies, the LIV advocates justice for all – as a member, you are a part of that.

Add dimension to your branding and harness the reputation of the LIV by using our member logo on your stationery and electronic correspondence.

The LIV 2019/20 member logo is available in PNG and JPEG format to LIV practising members and member firms only.

Any members using the logo must abide by the logo guidelines. To find out whether you are eligible and what using the logo can do for you and/or your practice, please contact the LIV Member Services team at

If you haven’t already, renew your membership for the 2019/20 year to get access to the new logo and continue receiving exclusive LIV support, benefits and resources

Views expressed on (Website) are not necessarily endorsed by the Law Institute of Victoria Ltd (LIV).

The information, including statements, opinions, documents and materials contained on the Website (Website Content) is for general information purposes only. The Website Content does not take into account your specific needs, objectives or circumstances, and it is not legal advice or services. Any reliance you place on the Website Content is at your own risk.

To the maximum extent permitted by law, the LIV excludes all liability for any loss or damage of any kind (including special, indirect or consequential loss and including loss of business profits) arising out of or in connection with the Website Content and the use or performance of the Website except to the extent that the loss or damage is directly caused by the LIV’s fraud or wilful misconduct.

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