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Transform your firm’s digital presence

Transform your firm’s digital presence

By LIV Professional Development

Communication Continuing Legal Education Practice Management Technology 

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Your firm’s online presence can have a huge impact on its success. A clear digital strategy is critical. Don’t be let down by a poorly planned or maintained website. Julian Midwinter & Associates partner and consulting director Amy Burton-Bradley gives advice on how to improve your firm’s digital presence.

It’s time to take stock of your firm’s website.

Your website is often the first point of contact for potential clients, so it’s important to have a thorough understanding of the message you want to send. Take time to audit website information. Once you are clear on the information and messaging you want on your website, you will find it easier to update and refresh content that appeals to clients.

When considering information on your website, ask the following questions:

Are you easy to contact?

Make sure your contact details are correct and easily visible for clients visiting your website.

Are your services accurately described?

Make sure the list of services reflects the firm’s focus. Emphasise strengths ­– highlight problems you can help solve, experience your firm has in different areas of law, unique expertise and positive results you have achieved.

Is website information up-to-date?

It’s important to keep employee profiles up-to-date. Not doing this can reflect negatively on the business and confuse potential clients.

Is website information useful?

It helps to include a ‘latest news’ section or blog on your website, but make sure you have time to keep these up to date.

Are you easy to find on the web?

Once you have updated the information on your website, ensure it is easily searchable and SEO-optimised. There are a variety of online services which can help refine the keywords on your website (such as Google AdWords and Google’s KeyWord Planner). Using these tools can help you compare keywords with competitors and see which keywords are searched for frequently. It can help make your website easier to find and attract new clients.

 

More information: See Amy Burton-Bradley’s article ‘Getting it right’ in the November LIJ: http://bit.ly/2hhlJ5K.

Register: The LIV Practice Management Course gives expert insights into business development, growth and transition including how to evaluate market strategies, knowledge of advertising regulatory requirements, formulate a marketing and communications plan and more. Register here:http://bit.ly/2gMdPRs


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