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Personas: A design thinking tool for firms

Personas: A design thinking tool for firms

By Judith Bennett

Practice & Procedure 


The users of law firms’ services and products are central to finding solutions. Increasingly, lawyers are using design thinking (or human-centred design) to help tackle business issues. These may be how to solve clients’ problems more creatively, how to run your legal practice more efficiently or how to plan your law firm’s next three years more innovatively. Because design thinking’s central philosophy is that the users of law firms’ services and products are core to finding solutions, it starts with the users and their perspectives, and ends with solutions tailored to those users’ needs.

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