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Dig for gold

Dig for gold

By Julissa Shrewsbury

Occupations 


Use personal branding to highlight your ‘golden nugget’ of value. Snapshot Understand what your target audience cares about to help you craft a positioned personal brand that speaks to them. Connecting with people meaningfully means demonstrating what you care about in the work you do and communicating this both in person and online. Find the themes in your life and work that make you unique as a professional and cultivate professional confidence in all your interactions. Personal branding has become a widely used term in corporate and professional circles, but there are still misconceptions about what it really is. In a competitive field such as law, effective personal branding uncovers the differentiating golden nugget of value that you can offer clients or employers. While personal branding is about having an awareness and skill in how you come across to people, it’s not just about how to dress or what to write on your LinkedIn profile. In order to go beyond the right first impression, you must also be able to have powerful conversations and build trust with the right people to achieve your particular professional goals. This means first being clear on what makes you stand out and appeal to your target audience – your “golden nugget”.

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