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How to get the word out

How to get the word out

By Karin Derkley

Management Social Media Technology 


An engaging blog can be a valuable way of building a lawyer’s profile or a firm’s brand. When US law firm Seyfarth Shaw launched its Australian operation in 2013, it needed to build a profile and reputation from scratch. In the US, Seyfarth Shaw is a top tier full service firm. In Australia, the focus was to be on workplace strategy and employment law. How to get the word out that the firm had its finger on the pulse of Australian workplace law? In the US the firm hosts blogs across its various sectors. The firm decided to do the same here – launching its workplace law and strategy blog soon after its Australian debut.

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