this product is unavailable for purchase using a firm account, please log in with a personal account to make this purchase.

2020/21 Membership Year

Your membership is due for renewal by 30 June 2020. 

Renew Now
Select from any of the filters or enter a search term

How to get the word out

How to get the word out

By Karin Derkley

Management Social Media Technology 

An engaging blog can be a valuable way of building a lawyer’s profile or a firm’s brand. When US law firm Seyfarth Shaw launched its Australian operation in 2013, it needed to build a profile and reputation from scratch. In the US, Seyfarth Shaw is a top tier full service firm. In Australia, the focus was to be on workplace strategy and employment law. How to get the word out that the firm had its finger on the pulse of Australian workplace law? In the US the firm hosts blogs across its various sectors. The firm decided to do the same here – launching its workplace law and strategy blog soon after its Australian debut.

The content you are trying to access is exclusive to LIV members*

To access your exclusive member content please click the 'Already a Member' button below and you will be redirected automatically.

Not a member but would like to find out about the value of LIV membership? Click the 'Become a Member' button below or call our membership team on (03) 9607 9470.

*Note that some content may be exclusive to specific types of members. If you would like to inquire about your access please contact the membership team on (03) 9607 9470.