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Supercharge business development

Supercharge business development

By Laura Vickers

Management Technology 


An active online presence is important for all lawyers seeking to future-proof their business. And content marketing should be the bedrock of a lawyer’s digital strategy. Snapshot Content marketing is the strategy of producing and publishing information that builds trust among your ideal customers. It is a natural extension of how lawyers have always won new clients and should be embraced by those seeking to future-proof their practice. It doesn’t need to be a huge time drain – you can repurpose content to extend the mileage of your efforts and outsource so you only do the steps that require a lawyer’s input. Lawyers have long known that the way to build business is relationships and reputation. But referral relationships, speaking at events and client relationship management programs are hard work

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