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Getting it right

Getting it right

By Amy Burton-Bradley

Practice Management 

Business development for legal firms: where some get it wrong and how to fix it. Snapshot: Law firm leaders and lawyers need to be business people first and lawyers second if their practice is to grow, rather than just get by. A well-defined market position will help create relevant business development opportunities and generate the right kind of work over the long term. Deciding exactly what you (and your firm) want to be known for will help direct future decisions about where to effectively invest time, money and resources. Many law firms seem stuck in unhelpful patterns when it comes to business development (BD). They are just getting by – not outright failing, but certainly failing to grow, advance and prosper.

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