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LIV launches 'Lawyers: Influencing our future' social media campaign

LIV launches 'Lawyers: Influencing our future' social media campaign

By LIV Media

Communication Social Media 


The Law Institute of Victoria has launched a social media campaign, called ‘Lawyers: Influencing our future’, to highlight the different ways lawyers give back in the community.

The campaign shows what lawyers do outside the workplace, how they are contributing to the community and helping to make a difference–and influencing our future.

The ‘Lawyers: Influencing our future’ campaign is running on Facebook, Twitter, Instagram and Linkedin. The campaign uses the hashtags #Influencingourfuture and #reallawyers.

Today, the campaign highlights Dr Skye Saunders who is on a mission to end gender inequality and sexual harassment in rural Australia. The campaign has profiled Nicki Lees who co-runs an NGO helping HIV positive women in Tanzania; SES volunteer Adam Wakeling; Sohila Zanjani who helps people overcome domestic violence; and Gordon Lewis who has tirelessly promoted Victoria’s greyhound adoption program.

LIV President Belinda Wilson said: “The ‘Lawyers: Influencing our future’ campaign is all about profiling lawyers who are making a difference and creating a better future for the community.

“There are so many talented lawyers doing incredible things outside of the law and we want to show that lawyers don’t just influence outcomes at work, they are influencing better outcomes in our society. They are giving back to the community in so many different ways and helping to make a genuine difference.”

LIV General Manager of Public Affairs and Legal Policy Bruce Tobin said: “Whether it be volunteering on the school council or in the school canteen, supporting charities, coaching the local sporting team, working in soup kitchens or assisting the homeless, we want to highlight the different ways lawyers are helping in the community.

“We want to show that lawyers are doing far more in the community than just working in the law and helping people with their daily legal issues.”

Mr Tobin said: “Social media is a great way for the LIV to communicate to members and the broader community. On the back of newsworthy and interesting content, our channels have attracted double-digit growth in the last 12 months and we will continue to grow the platforms and expand our social media reach.”

The ‘Lawyers: Influencing our future’ campaign is aiming to promote at least 50 lawyers and the work they do in the community.


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