this product is unavailable for purchase using a firm account, please log in with a personal account to make this purchase.

LIV offices remain closed.

Though we are working remotely to support our members.

Find out more
Select from any of the filters or enter a search term
Calendar
Calendar
  • Currently unavailable. Please email the Bookshop at lawbooks@liv.asn.au
Maximising Digital Marketing - Using Social Media to Promote Your Business VIDEO

Maximising Digital Marketing - Using Social Media to Promote Your Business VIDEO

Format Education Product
Price

Member

$99.00

Non-Member

$110.00

CPD Units 1
  • Practice Management & Business Skills
Venue View Map

This video is available at special Member price of $77 – special price automatically applied at check-out.

Lawyers have long recognised that the way to build business is to build relationships and community, so people feel loyal to you and your firm’s brand. The ‘hard sell’ has never been effective in a field that depends on trust, relationships and recognition of expertise. Social media helps lawyers develop that trust and authority and it helps lawyers do it in a way that lets them reach far more people than before.

Run time: 1:00

Further Details

  • Overview

    This video has an accompanying worksheet. Download from the link provided at the top right of the screen at the start of the video.

    Lawyers have long recognised that the way to build business is to build relationships and community, so people feel loyal to you and your firm’s brand. The ‘hard sell’ has never been effective in a field that depends on trust, relationships and recognition of expertise. Social media helps lawyers develop that trust and authority and it helps lawyers do it in a way that lets them reach far more people than before.

    This video of training held at the LIV in 2017 includes:

    • why lawyers should use social media
    • what lawyers can expect to achieve for their efforts
    • how the lawyer/client sales funnel translates to online
    • how you should evaluate the success of your digital strategy
    • case studies of success
    • different tools that can help you.

     

  • Presenter

    Laura Vickers, Principal, Nest Legal