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Three simple steps that will help grow your business

Three simple steps that will help grow your business

By LIV Media

Networking 

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Growing your business shouldn’t be viewed as just being the responsibility of a marketing team. The vast majority of sole practitioners and smaller firms are in charge of their own promotion. While having expert marketers working with you is clearly an advantage, it does not mean that there aren’t things you can do to help grow your business without them.

When drafting a marketing strategy, make sure you communicate your key proposition effectively – at its most basic level, you should state what you can do to help make your prospective clients lives easier or better.

Learning how to market your skills and business can be a daunting task – particularly as lawyers are notoriously time poor in the first place. If you’re looking for ways to bring in new clients that don’t require multiple thousands of dollars for radio, television or social media advertising, here are three simple steps that help build your profile and/or the profile of your firm:

1. Participate in a referrals service.

One of the easiest and least time-consuming ways to get new leads is by receiving referrals. The Law Institute of Victoria runs a referral service available only to members, which answers thousands of queries every month and made approximately 40,000 referrals to member firms last year. Skilled LIV staff undertake a brief interview with a potential client and make referrals based on area of law, location and language. For a minimal annual cost, you could receive numerous qualified leads each year, helping you build more active and diverse client base.

“Last year the LIV’s referral service sent us 7% of the files we opened – effectively the workload of one full-time lawyer.” James Turnbull, Berry Family Law

If you’re interested in boosting your marketing with the LIV’s Find Your Lawyer Referral Service, find out more on our referrals service webpage or contact us at 03 9607 9311 or referrals@liv.asn.au.

2. Provide content online that will better inform your client base.

You can do this in many ways, a few of which include running a blog on your website where you discuss common queries your practice receives and how you can help, or discussing legal solutions on Facebook or LinkedIn. This requires little to no money; however, it is an investment of your time. For many members of the community, engaging with a lawyer for the first time is an intimidating prospect. By presenting yourself as approachable and willing to help online, you create a positive association in a potential client’s mind that may make them more likely to choose you should they need legal representation.

3. Offer your expertise to journalists and/or the media.

Particularly if you’re an expert in a certain area of law, your opinion and analysis have the potential to be key parts of a journalist’s article. News websites are constantly looking for unique angles on high profile stories. If you have something to add to the conversation about a current issue, consider writing an article or contacting the media outlet with an offer to provide your expertise. Being quoted as an expert source is a great way to get your name out there in front of a new audience, and again, the only cost to you is time.

 

Just started the journey of owning your own legal practice? Learn more about growing your business at the LIV's Small Practice Masterclass, Wednesday 28 March.


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