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How to Build Your Brand

How to Build Your Brand

By Katalin Lello and Claire Walczak


How can young lawyers play to their strengths and build their profile? There's no shortage of young lawyers in the current market so it's important to remember that it’s never too early to start building your profile and set your sights on standing out. Building your brand is one of the most valuable things you can do early on and is crucial to your success as a lawyer. It can be easy as a junior lawyer to focus on the short-term and just try and get through the week – long hours, complex work and generally just trying to fit everything in to one day. However, prioritising your personal profile is also a vital aspect of developing your career in its early stages. How colleagues, clients and other stakeholders see you in the industry will have an enormous impact on your work, referrals and future career opportunities. There's more than one way to market yourself and it makes sense to develop your profile in a way that is authentic to you, taking into account your current skill set.

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